NPS analysis

NPS - Comment analysis

In an [previous post](https://nitinahuja.github.io/2017/nps-exploratory-analysis-in-r/) we performed some EDA on the NPS data we have. Recall that as part of the question about the likelihood of recommending a service or business there is an optional text response about why they picked this score.

Let’s try and see what those responses are all about. We had already performed some sentiment analysis on this text we are now going to attempt to classify this text into topics. Topic modeling is a method for unsupervised classification of such documents, similar to clustering on numeric data, which finds natural groups of items even when we’re not sure what we’re looking for.

Latent Dirichlet allocation (LDA) is a particularly popular method for fitting a topic model. It treats each document as a mixture of topics, and each topic as a mixture of words.

LDA has two key tenets

  • Every document is a mixture of topics
  • Every topic is a mixture of words.

In our NPS comment data, we will treat each comment as a document and we’ll try and see how many topics we can identify. Since LDA is unsupervised classification, and we do not have any a priori knowledge of the possible number of topics, we’ll need to do some trial and error.

Let’s start by loading the required libraries

library(irlba)

library(tidytext)
library(topicmodels)
library(ggplot2)

library(tidyr)
library(dplyr)
library(RColorBrewer)
library(lubridate)
library(stringr)

library(widyr)
library(broom)

library(tidygraph)
library(ggraph)
library(ggrepel)

LDA needs a term document matrix, let’s start by reading in the data and remove the rows that do not have any comments.

nps <- read.csv('~/data/nps.csv', header = TRUE, quote = '"'
                , na.strings=c("", "NA", "#N/A")
                , colClasses = c("Feedback.Received"= "Date"
                               , "Comment"="character"
                               , "Survey.Sent"="Date"
                               , "TPY"="integer"
                               ))
nps<- nps %>% drop_na(Comment)

That leaves us with 1130 rows.

Let’s also enrich the data with some additional fields and add the category like we did in the last post. The category is dependent on the score and scores from 0 through 6 are considered detractors, 7 - 8 are passives and 9 and 10 are promorters.

nps$year <- as.factor(year(nps$Received))
nps$month <- cut(nps$Received, breaks = "month")
nps$days <- nps$Received - nps$Sent
nps$weekday <- weekdays(nps$Received)
nps$weekday <- factor(nps$weekday, levels = c("Sunday", "Monday","Tuesday", "Wednesday", "Thursday", "Friday", "Saturday"))
nps$cat <- cut(nps$Score, breaks = c(-1,6,8,10), labels = c("Detractor", "Passive", "Promoter"))

Extract out the comments while keeping the category

comments <- nps %>%
  select(Comment, cat) %>%
  group_by(row_number())

LDA using per comment as a document

The LDA function takes a TermDocumentMatrix object as an input; let’s convert our text into a DFM

nps_count <- comments %>%
  unnest_tokens(word, Comment) %>%
  anti_join(stop_words, by = c('word')) %>%
  count(`row_number()`, word, sort = TRUE) %>%
  ungroup()

Now convert to a DTM and perform the LDA

nps_dtm <- nps_count %>%
  cast_dtm(`row_number()`, word, n)

LDA on the matrix. This produces a row per topic with each word and its probability of the word being generated by that topic. We picked seven topics but we will experiment with a few more combinations.

topic_count <- 25
nps_lda <- LDA(nps_dtm, k = topic_count, control = list(seed=1234))
nps_topics <- tidy(nps_lda, matrix = "beta")

Next - let’s find out the top 5 words per topic and plot those.

top_terms <- nps_topics %>%
  group_by(topic) %>%
  top_n(5, beta) %>%
  ungroup() %>%
  arrange(topic, -beta)

Plot the terms and topics.

top_terms %>% 
  mutate(term = reorder(term, beta)) %>%
  ggplot(aes(term, beta, fill=factor(topic))) +
  geom_col(show.legend = FALSE) +
  facet_wrap(~ topic, scales = "free" ) +
  coord_flip() +
  guides(fill=FALSE) +
  labs(title = "Terms in topics - By Comment", x = "Term", y = "Probability")
## Warning: The `<scale>` argument of `guides()` cannot be `FALSE`. Use "none" instead as
## of ggplot2 3.3.4.
## This warning is displayed once every 8 hours.
## Call `lifecycle::last_lifecycle_warnings()` to see where this warning was
## generated.

In this model, we treated each comment as it’s own document and picked 20 topics to classify the text, we assume that each responder roughly commented across the same 20 topics; how does this change if we treat each category as it’s own document. Are respondents per category talking about the same topics.

LDA By Category

There are three categories and we will try to classify the text into three topics but this time let’s try to use bigrams for this.

nps_count <- comments %>% 
  ungroup() %>% 
  unnest_tokens(word ,Comment, token = "ngrams", n = 2) %>% 
  count(cat, word, sort = TRUE) %>%
  ungroup()

Now convert to a DTM and perform the LDA

nps_dtm <- nps_count %>%
  cast_dtm(cat, word, n)

*LDA on the matrix. *

This produces a row per topic with each word and its probability of the word being generated by that topic. We picked three topics but we will experiment with a few more combinations.

nps_lda <- LDA(nps_dtm, k = 3, control = list(seed=1234))
nps_topics <- tidy(nps_lda, matrix = "beta")

Next - let’s find out the top words per topic and plot those.

top_terms <- nps_topics %>%
  group_by(topic) %>%
  top_n(10, beta) %>%
  ungroup() %>%
  arrange(topic, -beta)

Plot the bigrams and topics; looking at the top terms, these seem to map well to the three categories - Promoters, Passives and detractors as 1, 2 and 3 respectively.

top_terms %>% 
  mutate(term = reorder(term, beta)) %>%
  ggplot(aes(term, beta, fill=factor(topic))) +
  geom_col(show.legend = FALSE) +
  facet_wrap( ~ topic, scales = "free" ) +
  coord_flip() +
  guides(fill=FALSE) +
  labs(title = "Bigrams in topics - By Category", x = "Term", y = "Probability")
## Warning: The `<scale>` argument of `guides()` cannot be `FALSE`. Use "none" instead as
## of ggplot2 3.3.4.
## This warning is displayed once every 8 hours.
## Call `lifecycle::last_lifecycle_warnings()` to see where this warning was
## generated.

LDA can also model each document as a mixture of topics. We can examine the per-document-per-topic probabilities, called Y (“gamma”), with the matrix = “gamma” argument to tidy()

nps_docs <- tidy(nps_lda, matrix = "gamma")
nps_docs
## # A tibble: 9 × 3
##   document  topic      gamma
##   <chr>     <int>      <dbl>
## 1 Detractor     1 0.00000351
## 2 Passive       1 0.00000485
## 3 Promoter      1 1.00      
## 4 Detractor     2 0.00000351
## 5 Passive       2 1.00      
## 6 Promoter      2 0.00000417
## 7 Detractor     3 1.00      
## 8 Passive       3 0.00000485
## 9 Promoter      3 0.00000417

Each of these values is an estimated proportion of words from that document that are generated from that topic. This confirms what we suspected - that topic 1 words were almost entirely (99%) generated of words from the promoters sections and topic 2’s words were generated from the passive documents.

Zipf’s Law

Let’s take a short detour before moving ahead. George Zipf, in the 1940’s, by hand took all the words in Ulysses and found that the frequency of a word was inversely proportinal to it’s rank. This observation applies to many phenomenon, including populations in cities.

nps_count <- nps %>%
  select(Comment, cat) %>%
  unnest_tokens(word, Comment) %>%
  count(cat, word, sort = TRUE) %>%
  ungroup()

cat_count <- nps_count %>%
  group_by(cat) %>%
  summarise( total = sum(n))

nps_count <- left_join(nps_count, cat_count, by = 'cat')

freq_by_rank <- nps_count %>%
  group_by(cat) %>%
  mutate(rank = row_number(), freq = n/total)

Now let’s plot the log-log plot for the rank and frequency.

freq_by_rank %>% 
  ggplot(aes(rank, freq, color = cat)) +
  geom_line() +
  scale_x_log10() + 
  scale_y_log10() +
  scale_fill_brewer("category", palette = "Set1") +
  labs(title = "Zipf's law")

It’s quite amazing to see that even a fragmented set of comments follows Zipf’s law. The slope is not quite -1 but close. We can find out what the linear fit is. Really close to -1.

lm(log10(freq) ~ log10(rank), data = freq_by_rank %>% filter(rank > 10))
## 
## Call:
## lm(formula = log10(freq) ~ log10(rank), data = freq_by_rank %>% 
##     filter(rank > 10))
## 
## Coefficients:
## (Intercept)  log10(rank)  
##     -0.7715      -1.0264

Word Vectors

Word vectors are typically calculated using neural networks; that is what word2vec is. We will try to find word vectors in our own collection using some linear algebra. A lot of this is influenced by the excellent post by Julia Silge

We’ll start by counting unigram probabilities

comments <- nps %>%
  select(Comment, cat) %>%
  mutate(docID = row_number())
  
unigram_probs <- comments %>%
  unnest_tokens(word, Comment) %>%
  count(word, sort = TRUE) %>%
  mutate(p = n /sum(n))

unigram_probs
##                   word   n            p
## 1                  the 913 3.785084e-02
## 2                   to 881 3.652419e-02
## 3                  and 843 3.494880e-02
## 4                   of 523 2.168235e-02
## 5                   is 503 2.085320e-02
## 6                    a 481 1.994113e-02
## 7                    i 418 1.732930e-02
## 8                  for 367 1.521496e-02
## 9                   it 312 1.293479e-02
## 10                  we 301 1.247875e-02
## 11                have 293 1.214709e-02
## 12             service 280 1.160814e-02
## 13                 use 274 1.135940e-02
## 14                that 268 1.111065e-02
## 15                with 264 1.094482e-02
## 16                 are 242 1.003275e-02
## 17            customer 229 9.493802e-03
## 18                 our 225 9.327971e-03
## 19                  in 211 8.747564e-03
## 20                 not 209 8.664649e-03
## 21               great 201 8.332988e-03
## 22              system 191 7.918411e-03
## 23             support 187 7.752581e-03
## 24                easy 155 6.425936e-03
## 25                  be 154 6.384478e-03
## 26                 but 143 5.928444e-03
## 27                ease 142 5.886986e-03
## 28                  on 137 5.679698e-03
## 29                very 134 5.555325e-03
## 30               there 125 5.182206e-03
## 31                 you 120 4.974918e-03
## 32               would 118 4.892003e-03
## 33                been 114 4.726172e-03
## 34                  as 112 4.643257e-03
## 35                like 112 4.643257e-03
## 36                 has 104 4.311596e-03
## 37                your  96 3.979934e-03
## 38                when  93 3.855562e-03
## 39              ticket  91 3.772646e-03
## 40            friendly  89 3.689731e-03
## 41                good  89 3.689731e-03
## 42                user  84 3.482443e-03
## 43                  my  82 3.399527e-03
## 44                  an  79 3.275154e-03
## 45                 all  77 3.192239e-03
## 46             tickets  77 3.192239e-03
## 47                  do  73 3.026409e-03
## 48                from  73 3.026409e-03
## 49                  or  71 2.943493e-03
## 50                this  71 2.943493e-03
## 51                  up  70 2.902036e-03
## 52                it's  69 2.860578e-03
## 53                some  68 2.819120e-03
## 54           ticketing  68 2.819120e-03
## 55                they  66 2.736205e-03
## 56               needs  65 2.694747e-03
## 57             product  65 2.694747e-03
## 58                  us  65 2.694747e-03
## 59                more  64 2.653290e-03
## 60                  so  63 2.611832e-03
## 61                 get  62 2.570374e-03
## 62                  if  61 2.528917e-03
## 63                  no  61 2.528917e-03
## 64             patrons  61 2.528917e-03
## 65                need  59 2.446001e-03
## 66               email  58 2.404544e-03
## 67               other  57 2.363086e-03
## 68                  at  56 2.321628e-03
## 69                 can  55 2.280171e-03
## 70             reports  55 2.280171e-03
## 71                work  55 2.280171e-03
## 72                 one  54 2.238713e-03
## 73              issues  53 2.197256e-03
## 74               works  53 2.197256e-03
## 75               sales  52 2.155798e-03
## 76                 was  52 2.155798e-03
## 77              always  51 2.114340e-03
## 78                 had  51 2.114340e-03
## 79                love  51 2.114340e-03
## 80           marketing  51 2.114340e-03
## 81               don't  50 2.072883e-03
## 82            software  50 2.072883e-03
## 83               staff  50 2.072883e-03
## 84                 way  50 2.072883e-03
## 85                also  48 1.989967e-03
## 86                time  48 1.989967e-03
## 87                many  47 1.948510e-03
## 88              patron  46 1.907052e-03
## 89             because  44 1.824137e-03
## 90              events  44 1.824137e-03
## 91                 too  44 1.824137e-03
## 92                help  43 1.782679e-03
## 93                well  43 1.782679e-03
## 94                fees  42 1.741221e-03
## 95                able  41 1.699764e-03
## 96            features  40 1.658306e-03
## 97             helpful  40 1.658306e-03
## 98             program  40 1.658306e-03
## 99              things  39 1.616848e-03
## 100              about  38 1.575391e-03
## 101               high  38 1.575391e-03
## 102                 me  38 1.575391e-03
## 103           problems  38 1.575391e-03
## 104          excellent  37 1.533933e-03
## 105               only  37 1.533933e-03
## 106              still  37 1.533933e-03
## 107                 10  36 1.492475e-03
## 108          reporting  36 1.492475e-03
## 109              their  36 1.492475e-03
## 110               were  36 1.492475e-03
## 111               most  35 1.451018e-03
## 112               what  35 1.451018e-03
## 113             better  34 1.409560e-03
## 114               data  33 1.368102e-03
## 115                set  33 1.368102e-03
## 116                any  32 1.326645e-03
## 117                new  32 1.326645e-03
## 118             people  32 1.326645e-03
## 119              years  32 1.326645e-03
## 120               cost  31 1.285187e-03
## 121              could  31 1.285187e-03
## 122                how  31 1.285187e-03
## 123               just  31 1.285187e-03
## 124               team  31 1.285187e-03
## 125               than  31 1.285187e-03
## 126              using  31 1.285187e-03
## 127              which  31 1.285187e-03
## 128         everything  30 1.243730e-03
## 129      functionality  30 1.243730e-03
## 130             really  30 1.243730e-03
## 131              can't  29 1.202272e-03
## 132              event  29 1.202272e-03
## 133                few  29 1.202272e-03
## 134               make  29 1.202272e-03
## 135             online  29 1.202272e-03
## 136       organization  29 1.202272e-03
## 137                 am  28 1.160814e-03
## 138                see  28 1.160814e-03
## 139              happy  27 1.119357e-03
## 140               year  27 1.119357e-03
## 141                  2  26 1.077899e-03
## 142               best  26 1.077899e-03
## 143                 by  26 1.077899e-03
## 144               much  26 1.077899e-03
## 145              never  26 1.077899e-03
## 146                now  26 1.077899e-03
## 147                out  26 1.077899e-03
## 148           response  26 1.077899e-03
## 149            theatre  26 1.077899e-03
## 150              being  25 1.036441e-03
## 151               call  25 1.036441e-03
## 152          interface  25 1.036441e-03
## 153               lack  25 1.036441e-03
## 154            company  24 9.949836e-04
## 155          difficult  24 9.949836e-04
## 156              issue  24 9.949836e-04
## 157                who  24 9.949836e-04
## 158               will  24 9.949836e-04
## 159               into  23 9.535260e-04
## 160             office  23 9.535260e-04
## 161               over  23 9.535260e-04
## 162               them  23 9.535260e-04
## 163          different  22 9.120683e-04
## 164               find  22 9.120683e-04
## 165            however  22 9.120683e-04
## 166            overall  22 9.120683e-04
## 167            perfect  22 9.120683e-04
## 168               card  21 8.706107e-04
## 169               even  21 8.706107e-04
## 170               give  21 8.706107e-04
## 171             having  21 8.706107e-04
## 172               made  21 8.706107e-04
## 173         management  21 8.706107e-04
## 174             needed  21 8.706107e-04
## 175            options  21 8.706107e-04
## 176              price  21 8.706107e-04
## 177            problem  21 8.706107e-04
## 178          questions  21 8.706107e-04
## 179              seems  21 8.706107e-04
## 180           services  21 8.706107e-04
## 181            several  21 8.706107e-04
## 182           database  20 8.291530e-04
## 183               does  20 8.291530e-04
## 184           donation  20 8.291530e-04
## 185               each  20 8.291530e-04
## 186               know  20 8.291530e-04
## 187             number  20 8.291530e-04
## 188              small  20 8.291530e-04
## 189              times  20 8.291530e-04
## 190            website  20 8.291530e-04
## 191               back  19 7.876954e-04
## 192                box  19 7.876954e-04
## 193             credit  19 7.876954e-04
## 194            feature  19 7.876954e-04
## 195             little  19 7.876954e-04
## 196        reliability  19 7.876954e-04
## 197             report  19 7.876954e-04
## 198             should  19 7.876954e-04
## 199            someone  19 7.876954e-04
## 200               want  19 7.876954e-04
## 201            working  19 7.876954e-04
## 202                  1  18 7.462377e-04
## 203            ability  18 7.462377e-04
## 204           business  18 7.462377e-04
## 205             change  18 7.462377e-04
## 206          donations  18 7.462377e-04
## 207                  e  18 7.462377e-04
## 208                 go  18 7.462377e-04
## 209             higher  18 7.462377e-04
## 210          intuitive  18 7.462377e-04
## 211                lot  18 7.462377e-04
## 212              order  18 7.462377e-04
## 213           reliable  18 7.462377e-04
## 214               sell  18 7.462377e-04
## 215               take  18 7.462377e-04
## 216              after  17 7.047801e-04
## 217            changes  17 7.047801e-04
## 218          customers  17 7.047801e-04
## 219            doesn't  17 7.047801e-04
## 220        flexibility  17 7.047801e-04
## 221               i've  17 7.047801e-04
## 222               last  17 7.047801e-04
## 223            process  17 7.047801e-04
## 224              quick  17 7.047801e-04
## 225          recommend  17 7.047801e-04
## 226              score  17 7.047801e-04
## 227              think  17 7.047801e-04
## 228            through  17 7.047801e-04
## 229            without  17 7.047801e-04
## 230          available  16 6.633224e-04
## 231          extremely  16 6.633224e-04
## 232            getting  16 6.633224e-04
## 233                i'm  16 6.633224e-04
## 234              makes  16 6.633224e-04
## 235              phone  16 6.633224e-04
## 236             robust  16 6.633224e-04
## 237           solution  16 6.633224e-04
## 238               tech  16 6.633224e-04
## 239                add  15 6.218648e-04
## 240             answer  15 6.218648e-04
## 241                bit  15 6.218648e-04
## 242             emails  15 6.218648e-04
## 243              every  15 6.218648e-04
## 244          expensive  15 6.218648e-04
## 245               long  15 6.218648e-04
## 246               nice  15 6.218648e-04
## 247              often  15 6.218648e-04
## 248             person  15 6.218648e-04
## 249            quality  15 6.218648e-04
## 250               same  15 6.218648e-04
## 251               show  15 6.218648e-04
## 252              since  15 6.218648e-04
## 253              those  15 6.218648e-04
## 254               told  15 6.218648e-04
## 255                two  15 6.218648e-04
## 256              while  15 6.218648e-04
## 257             design  14 5.804071e-04
## 258              donor  14 5.804071e-04
## 259              first  14 5.804071e-04
## 260           glitches  14 5.804071e-04
## 261       improvements  14 5.804071e-04
## 262           multiple  14 5.804071e-04
## 263           platform  14 5.804071e-04
## 264          sometimes  14 5.804071e-04
## 265              we've  14 5.804071e-04
## 266              where  14 5.804071e-04
## 267                yet  14 5.804071e-04
## 268               both  13 5.389495e-04
## 269            contact  13 5.389495e-04
## 270                day  13 5.389495e-04
## 271             easier  13 5.389495e-04
## 272         especially  13 5.389495e-04
## 273                etc  13 5.389495e-04
## 274          functions  13 5.389495e-04
## 275        information  13 5.389495e-04
## 276               keep  13 5.389495e-04
## 277        limitations  13 5.389495e-04
## 278            members  13 5.389495e-04
## 279              offer  13 5.389495e-04
## 280             offers  13 5.389495e-04
## 281             others  13 5.389495e-04
## 282             pretty  13 5.389495e-04
## 283           purchase  13 5.389495e-04
## 284                put  13 5.389495e-04
## 285             reason  13 5.389495e-04
## 286        recommended  13 5.389495e-04
## 287         responsive  13 5.389495e-04
## 288                  s  13 5.389495e-04
## 289               seat  13 5.389495e-04
## 290             simple  13 5.389495e-04
## 291               site  13 5.389495e-04
## 292             though  13 5.389495e-04
## 293               used  13 5.389495e-04
## 294               wish  13 5.389495e-04
## 295              agent  12 4.974918e-04
## 296              based  12 4.974918e-04
## 297             before  12 4.974918e-04
## 298            certain  12 4.974918e-04
## 299          companies  12 4.974918e-04
## 300                did  12 4.974918e-04
## 301         experience  12 4.974918e-04
## 302           flexible  12 4.974918e-04
## 303               hard  12 4.974918e-04
## 304               look  12 4.974918e-04
## 305            looking  12 4.974918e-04
## 306                may  12 4.974918e-04
## 307                per  12 4.974918e-04
## 308       professional  12 4.974918e-04
## 309           received  12 4.974918e-04
## 310             season  12 4.974918e-04
## 311            selling  12 4.974918e-04
## 312          technical  12 4.974918e-04
## 313            theater  12 4.974918e-04
## 314             access  11 4.560342e-04
## 315            account  11 4.560342e-04
## 316              along  11 4.560342e-04
## 317             cannot  11 4.560342e-04
## 318            clients  11 4.560342e-04
## 319               done  11 4.560342e-04
## 320                end  11 4.560342e-04
## 321          fantastic  11 4.560342e-04
## 322                fee  11 4.560342e-04
## 323               feel  11 4.560342e-04
## 324             follow  11 4.560342e-04
## 325          inability  11 4.560342e-04
## 326               ipad  11 4.560342e-04
## 327               less  11 4.560342e-04
## 328               mail  11 4.560342e-04
## 329           navigate  11 4.560342e-04
## 330                non  11 4.560342e-04
## 331            nothing  11 4.560342e-04
## 332             orders  11 4.560342e-04
## 333             single  11 4.560342e-04
## 334              track  11 4.560342e-04
## 335           tracking  11 4.560342e-04
## 336             worked  11 4.560342e-04
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## 1391                 t   2 8.291530e-05
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## 1395               ten   2 8.291530e-05
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## 1399              thus   2 8.291530e-05
## 1400        ticketline   2 8.291530e-05
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## 1402              tiny   2 8.291530e-05
## 1403               tip   2 8.291530e-05
## 1404               tix   2 8.291530e-05
## 1405             total   2 8.291530e-05
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## 1407         treasurer   2 8.291530e-05
## 1408             truly   2 8.291530e-05
## 1409          turnover   2 8.291530e-05
## 1410    understandable   2 8.291530e-05
## 1411        uninformed   2 8.291530e-05
## 1412        university   2 8.291530e-05
## 1413       unnecessary   2 8.291530e-05
## 1414        unresolved   2 8.291530e-05
## 1415       unsubscribe   2 8.291530e-05
## 1416           upgrade   2 8.291530e-05
## 1417            upload   2 8.291530e-05
## 1418             upset   2 8.291530e-05
## 1419            usable   2 8.291530e-05
## 1420              uses   2 8.291530e-05
## 1421               uso   2 8.291530e-05
## 1422           variety   2 8.291530e-05
## 1423           vending   2 8.291530e-05
## 1424           version   2 8.291530e-05
## 1425             vital   2 8.291530e-05
## 1426           wanting   2 8.291530e-05
## 1427              weak   2 8.291530e-05
## 1428            weekly   2 8.291530e-05
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## 1430          whatever   2 8.291530e-05
## 1431          whenever   2 8.291530e-05
## 1432           whether   2 8.291530e-05
## 1433       willingness   2 8.291530e-05
## 1434            wishes   2 8.291530e-05
## 1435              word   2 8.291530e-05
## 1436       workarounds   2 8.291530e-05
## 1437           workers   2 8.291530e-05
## 1438             worth   2 8.291530e-05
## 1439           writing   2 8.291530e-05
## 1440               yes   2 8.291530e-05
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## 1442            10,000   1 4.145765e-05
## 1443              1000   1 4.145765e-05
## 1444                11   1 4.145765e-05
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## 1449                16   1 4.145765e-05
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## 1452              2004   1 4.145765e-05
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## 1456              2017   1 4.145765e-05
## 1457                21   1 4.145765e-05
## 1458             3,000   1 4.145765e-05
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## 1562             aware   1 4.145765e-05
## 1563       awesomeness   1 4.145765e-05
## 1564             awful   1 4.145765e-05
## 1565           awkward   1 4.145765e-05
## 1566                 b   1 4.145765e-05
## 1567               b2b   1 4.145765e-05
## 1568           backend   1 4.145765e-05
## 1569             backs   1 4.145765e-05
## 1570             baker   1 4.145765e-05
## 1571            ballet   1 4.145765e-05
## 1572           banking   1 4.145765e-05
## 1573              bare   1 4.145765e-05
## 1574          baseball   1 4.145765e-05
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## 1576            basics   1 4.145765e-05
## 1577             batch   1 4.145765e-05
## 1578         bathrooms   1 4.145765e-05
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## 1580         beautiful   1 4.145765e-05
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## 1582            behave   1 4.145765e-05
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## 1584             betsy   1 4.145765e-05
## 1585            beyond   1 4.145765e-05
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## 1587         bizarrely   1 4.145765e-05
## 1588            blamed   1 4.145765e-05
## 1589             blank   1 4.145765e-05
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## 1596             bocca   1 4.145765e-05
## 1597             bolts   1 4.145765e-05
## 1598             bones   1 4.145765e-05
## 1599       bookkeeping   1 4.145765e-05
## 1600          bothered   1 4.145765e-05
## 1601          bouncing   1 4.145765e-05
## 1602           breadth   1 4.145765e-05
## 1603        breakdowns   1 4.145765e-05
## 1604            breech   1 4.145765e-05
## 1605             brief   1 4.145765e-05
## 1606         brilliant   1 4.145765e-05
## 1607             broad   1 4.145765e-05
## 1608          broadway   1 4.145765e-05
## 1609           browser   1 4.145765e-05
## 1610           bsc.edu   1 4.145765e-05
## 1611        bsctheatre   1 4.145765e-05
## 1612         bugginess   1 4.145765e-05
## 1613              bull   1 4.145765e-05
## 1614            bummer   1 4.145765e-05
## 1615        businesses   1 4.145765e-05
## 1616              buys   1 4.145765e-05
## 1617            bypass   1 4.145765e-05
## 1618                 c   1 4.145765e-05
## 1619         calculate   1 4.145765e-05
## 1620            called   1 4.145765e-05
## 1621           camel's   1 4.145765e-05
## 1622              camp   1 4.145765e-05
## 1623         campaigns   1 4.145765e-05
## 1624            camper   1 4.145765e-05
## 1625            campus   1 4.145765e-05
## 1626            canada   1 4.145765e-05
## 1627         cancelled   1 4.145765e-05
## 1628           careful   1 4.145765e-05
## 1629         carefully   1 4.145765e-05
## 1630            carmel   1 4.145765e-05
## 1631             cases   1 4.145765e-05
## 1632              cash   1 4.145765e-05
## 1633          cashiers   1 4.145765e-05
## 1634          category   1 4.145765e-05
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## 1636            causes   1 4.145765e-05
## 1637           causing   1 4.145765e-05
## 1638           caution   1 4.145765e-05
## 1639           celeste   1 4.145765e-05
## 1640            center   1 4.145765e-05
## 1641           century   1 4.145765e-05
## 1642             chair   1 4.145765e-05
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## 1645           chamber   1 4.145765e-05
## 1646            chance   1 4.145765e-05
## 1647        charitable   1 4.145765e-05
## 1648              chat   1 4.145765e-05
## 1649             cheap   1 4.145765e-05
## 1650          cheating   1 4.145765e-05
## 1651             chief   1 4.145765e-05
## 1652             chimp   1 4.145765e-05
## 1653            choose   1 4.145765e-05
## 1654           chooses   1 4.145765e-05
## 1655            chrome   1 4.145765e-05
## 1656              city   1 4.145765e-05
## 1657         clackamas   1 4.145765e-05
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## 1659           clarity   1 4.145765e-05
## 1660           classes   1 4.145765e-05
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## 1662         clientele   1 4.145765e-05
## 1663            clumsy   1 4.145765e-05
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## 1667        collection   1 4.145765e-05
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## 1686         composing   1 4.145765e-05
## 1687 comprehensiveness   1 4.145765e-05
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## 1689         computers   1 4.145765e-05
## 1690          concerts   1 4.145765e-05
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## 1692     condescending   1 4.145765e-05
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## 1699       connections   1 4.145765e-05
## 1700      connectivity   1 4.145765e-05
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## 1702         conscious   1 4.145765e-05
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## 1756      deficiencies   1 4.145765e-05
## 1757            delays   1 4.145765e-05
## 1758           deliver   1 4.145765e-05
## 1759          delivers   1 4.145765e-05
## 1760           demands   1 4.145765e-05
## 1761       demographic   1 4.145765e-05
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## 1763        department   1 4.145765e-05
## 1764     dependability   1 4.145765e-05
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## 1766       description   1 4.145765e-05
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## 1768           desired   1 4.145765e-05
## 1769          desktops   1 4.145765e-05
## 1770           details   1 4.145765e-05
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## 1773        deviations   1 4.145765e-05
## 1774           devices   1 4.145765e-05
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## 1776      difficulties   1 4.145765e-05
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## 1779           dinners   1 4.145765e-05
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## 1782      disbursement   1 4.145765e-05
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## 1786           disdain   1 4.145765e-05
## 1787         disengage   1 4.145765e-05
## 1788          dislikes   1 4.145765e-05
## 1789       distinguish   1 4.145765e-05
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## 1791               diy   1 4.145765e-05
## 1792               doc   1 4.145765e-05
## 1793        documented   1 4.145765e-05
## 1794            dollar   1 4.145765e-05
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## 1805                dr   1 4.145765e-05
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## 1808               dup   1 4.145765e-05
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## 1811       duplicating   1 4.145765e-05
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## 1826             eight   1 4.145765e-05
## 1827           elderly   1 4.145765e-05
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## 1832       elimination   1 4.145765e-05
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## 1836          embedded   1 4.145765e-05
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## 1839         employees   1 4.145765e-05
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## 1841                en   1 4.145765e-05
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## 1850            enroll   1 4.145765e-05
## 1851            ensure   1 4.145765e-05
## 1852          entering   1 4.145765e-05
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## 1856   environmentally   1 4.145765e-05
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## 1861         establish   1 4.145765e-05
## 1862         everytime   1 4.145765e-05
## 1863            evolve   1 4.145765e-05
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## 1866          examples   1 4.145765e-05
## 1867           exceeds   1 4.145765e-05
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## 1872          exoenses   1 4.145765e-05
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## 1879        expiration   1 4.145765e-05
## 1880       explanation   1 4.145765e-05
## 1881       explanatory   1 4.145765e-05
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## 1884            export   1 4.145765e-05
## 1885        exportable   1 4.145765e-05
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## 1887            extend   1 4.145765e-05
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## 1889           extreme   1 4.145765e-05
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## 1893             faced   1 4.145765e-05
## 1894          facility   1 4.145765e-05
## 1895              fade   1 4.145765e-05
## 1896           falling   1 4.145765e-05
## 1897             falls   1 4.145765e-05
## 1898       familiarity   1 4.145765e-05
## 1899          families   1 4.145765e-05
## 1900              fans   1 4.145765e-05
## 1901         fashioned   1 4.145765e-05
## 1902            faults   1 4.145765e-05
## 1903          favorite   1 4.145765e-05
## 1904              feed   1 4.145765e-05
## 1905           feeling   1 4.145765e-05
## 1906              fell   1 4.145765e-05
## 1907             fewer   1 4.145765e-05
## 1908             field   1 4.145765e-05
## 1909          figuring   1 4.145765e-05
## 1910            filled   1 4.145765e-05
## 1911             fills   1 4.145765e-05
## 1912              film   1 4.145765e-05
## 1913           filters   1 4.145765e-05
## 1914             final   1 4.145765e-05
## 1915        financials   1 4.145765e-05
## 1916        fingertips   1 4.145765e-05
## 1917          finicial   1 4.145765e-05
## 1918         finishing   1 4.145765e-05
## 1919              fish   1 4.145765e-05
## 1920              five   1 4.145765e-05
## 1921              flat   1 4.145765e-05
## 1922              flex   1 4.145765e-05
## 1923        floorplans   1 4.145765e-05
## 1924        fluctuates   1 4.145765e-05
## 1925          focusing   1 4.145765e-05
## 1926             folks   1 4.145765e-05
## 1927           follows   1 4.145765e-05
## 1928             fonts   1 4.145765e-05
## 1929             force   1 4.145765e-05
## 1930           forcing   1 4.145765e-05
## 1931         forgotten   1 4.145765e-05
## 1932           formats   1 4.145765e-05
## 1933             forms   1 4.145765e-05
## 1934             forte   1 4.145765e-05
## 1935           frankly   1 4.145765e-05
## 1936            freeze   1 4.145765e-05
## 1937           freezes   1 4.145765e-05
## 1938          freezing   1 4.145765e-05
## 1939          frequent   1 4.145765e-05
## 1940             fresh   1 4.145765e-05
## 1941      friendliness   1 4.145765e-05
## 1942               fro   1 4.145765e-05
## 1943             froze   1 4.145765e-05
## 1944       frustration   1 4.145765e-05
## 1945             fully   1 4.145765e-05
## 1946               fun   1 4.145765e-05
## 1947   functionalities   1 4.145765e-05
## 1948             funds   1 4.145765e-05
## 1949              gain   1 4.145765e-05
## 1950              gaps   1 4.145765e-05
## 1951           gateway   1 4.145765e-05
## 1952              gave   1 4.145765e-05
## 1953          generate   1 4.145765e-05
## 1954         generated   1 4.145765e-05
## 1955        generating   1 4.145765e-05
## 1956           genuine   1 4.145765e-05
## 1957            gibson   1 4.145765e-05
## 1958             gifts   1 4.145765e-05
## 1959             gives   1 4.145765e-05
## 1960              glad   1 4.145765e-05
## 1961         gladstone   1 4.145765e-05
## 1962            glitch   1 4.145765e-05
## 1963           greatly   1 4.145765e-05
## 1964             green   1 4.145765e-05
## 1965            greyed   1 4.145765e-05
## 1966             grrat   1 4.145765e-05
## 1967             guess   1 4.145765e-05
## 1968            guests   1 4.145765e-05
## 1969          guidance   1 4.145765e-05
## 1970             guild   1 4.145765e-05
## 1971            hacked   1 4.145765e-05
## 1972              half   1 4.145765e-05
## 1973              halt   1 4.145765e-05
## 1974              hand   1 4.145765e-05
## 1975           handful   1 4.145765e-05
## 1976          handicap   1 4.145765e-05
## 1977           handles   1 4.145765e-05
## 1978          handling   1 4.145765e-05
## 1979         happening   1 4.145765e-05
## 1980           happily   1 4.145765e-05
## 1981            hasn't   1 4.145765e-05
## 1982              hate   1 4.145765e-05
## 1983          haunting   1 4.145765e-05
## 1984             hears   1 4.145765e-05
## 1985           hearted   1 4.145765e-05
## 1986             heavy   1 4.145765e-05
## 1987              held   1 4.145765e-05
## 1988       helpfulness   1 4.145765e-05
## 1989                hi   1 4.145765e-05
## 1990              hide   1 4.145765e-05
## 1991               him   1 4.145765e-05
## 1992        historical   1 4.145765e-05
## 1993               hit   1 4.145765e-05
## 1994           hitches   1 4.145765e-05
## 1995            holder   1 4.145765e-05
## 1996           holiday   1 4.145765e-05
## 1997          honoring   1 4.145765e-05
## 1998            hoping   1 4.145765e-05
## 1999          horrible   1 4.145765e-05
## 2000            hosted   1 4.145765e-05
## 2001             hosts   1 4.145765e-05
## 2002              hour   1 4.145765e-05
## 2003              html   1 4.145765e-05
## 2004             html5   1 4.145765e-05
## 2005              hunt   1 4.145765e-05
## 2006           hurdles   1 4.145765e-05
## 2007              hurt   1 4.145765e-05
## 2008              i'll   1 4.145765e-05
## 2009               ice   1 4.145765e-05
## 2010                id   1 4.145765e-05
## 2011             id've   1 4.145765e-05
## 2012              idea   1 4.145765e-05
## 2013             ideas   1 4.145765e-05
## 2014      identifiable   1 4.145765e-05
## 2015        identifier   1 4.145765e-05
## 2016          identify   1 4.145765e-05
## 2017    idiosyncrasies   1 4.145765e-05
## 2018                ie   1 4.145765e-05
## 2019              iffy   1 4.145765e-05
## 2020          ignoring   1 4.145765e-05
## 2021             image   1 4.145765e-05
## 2022           imagine   1 4.145765e-05
## 2023         immediacy   1 4.145765e-05
## 2024         immediate   1 4.145765e-05
## 2025           impacts   1 4.145765e-05
## 2026            import   1 4.145765e-05
## 2027       importantly   1 4.145765e-05
## 2028         impressed   1 4.145765e-05
## 2029        impressive   1 4.145765e-05
## 2030      inadequacies   1 4.145765e-05
## 2031     inappropriate   1 4.145765e-05
## 2032           include   1 4.145765e-05
## 2033          included   1 4.145765e-05
## 2034         inclusive   1 4.145765e-05
## 2035    inconsistently   1 4.145765e-05
## 2036     inconvenience   1 4.145765e-05
## 2037      increasingly   1 4.145765e-05
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## 2039       individuals   1 4.145765e-05
## 2040          industry   1 4.145765e-05
## 2041       inexpensive   1 4.145765e-05
## 2042      inexperience   1 4.145765e-05
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## 2044          inhibits   1 4.145765e-05
## 2045          initiate   1 4.145765e-05
## 2046            injury   1 4.145765e-05
## 2047       inopportune   1 4.145765e-05
## 2048          inquires   1 4.145765e-05
## 2049           insight   1 4.145765e-05
## 2050     insignificant   1 4.145765e-05
## 2051         insisting   1 4.145765e-05
## 2052           inspire   1 4.145765e-05
## 2053          inspired   1 4.145765e-05
## 2054         instances   1 4.145765e-05
## 2055            insult   1 4.145765e-05
## 2056         insurance   1 4.145765e-05
## 2057            insure   1 4.145765e-05
## 2058           intened   1 4.145765e-05
## 2059         intention   1 4.145765e-05
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## 2061          interest   1 4.145765e-05
## 2062      internalized   1 4.145765e-05
## 2063       inticketing   1 4.145765e-05
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## 2066        intuiative   1 4.145765e-05
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## 2068           invalid   1 4.145765e-05
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## 2071           invoice   1 4.145765e-05
## 2072          invoices   1 4.145765e-05
## 2073         invoicing   1 4.145765e-05
## 2074               ios   1 4.145765e-05
## 2075            iphone   1 4.145765e-05
## 2076              ipod   1 4.145765e-05
## 2077             ipods   1 4.145765e-05
## 2078              jobs   1 4.145765e-05
## 2079               joe   1 4.145765e-05
## 2080              joke   1 4.145765e-05
## 2081               jon   1 4.145765e-05
## 2082              jpeg   1 4.145765e-05
## 2083                jr   1 4.145765e-05
## 2084              july   1 4.145765e-05
## 2085              jump   1 4.145765e-05
## 2086              june   1 4.145765e-05
## 2087           kenneth   1 4.145765e-05
## 2088             kinks   1 4.145765e-05
## 2089            kludgy   1 4.145765e-05
## 2090      knowledgable   1 4.145765e-05
## 2091             known   1 4.145765e-05
## 2092            labels   1 4.145765e-05
## 2093               lag   1 4.145765e-05
## 2094         laminated   1 4.145765e-05
## 2095           laptops   1 4.145765e-05
## 2096            larger   1 4.145765e-05
## 2097             largo   1 4.145765e-05
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## 2099            layout   1 4.145765e-05
## 2100           layouts   1 4.145765e-05
## 2101              lead   1 4.145765e-05
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## 2103             leads   1 4.145765e-05
## 2104              leap   1 4.145765e-05
## 2105             leave   1 4.145765e-05
## 2106            legend   1 4.145765e-05
## 2107           lengthy   1 4.145765e-05
## 2108              lets   1 4.145765e-05
## 2109            levels   1 4.145765e-05
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## 2111         lifesaver   1 4.145765e-05
## 2112               lik   1 4.145765e-05
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## 2114        likelihood   1 4.145765e-05
## 2115           listens   1 4.145765e-05
## 2116           listing   1 4.145765e-05
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## 2122             loved   1 4.145765e-05
## 2123             loves   1 4.145765e-05
## 2124              luck   1 4.145765e-05
## 2125             magic   1 4.145765e-05
## 2126          magnetic   1 4.145765e-05
## 2127          maintain   1 4.145765e-05
## 2128       maintenance   1 4.145765e-05
## 2129          maneuver   1 4.145765e-05
## 2130               map   1 4.145765e-05
## 2131           markets   1 4.145765e-05
## 2132          matching   1 4.145765e-05
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## 2145           michael   1 4.145765e-05
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## 2149            millie   1 4.145765e-05
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## 2166        monitoring   1 4.145765e-05
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## 2186              nine   1 4.145765e-05
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## 2188            nobody   1 4.145765e-05
## 2189              none   1 4.145765e-05
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## 2199              nuts   1 4.145765e-05
## 2200                 o   1 4.145765e-05
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## 2203        occasional   1 4.145765e-05
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## 2206           october   1 4.145765e-05
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## 2220       opportunity   1 4.145765e-05
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## 2676            urgent   1 4.145765e-05
## 2677             usage   1 4.145765e-05
## 2678        usefulness   1 4.145765e-05
## 2679             uswer   1 4.145765e-05
## 2680         utilizing   1 4.145765e-05
## 2681             valid   1 4.145765e-05
## 2682            valued   1 4.145765e-05
## 2683         valunable   1 4.145765e-05
## 2684              vein   1 4.145765e-05
## 2685        vendiini's   1 4.145765e-05
## 2686         versatile   1 4.145765e-05
## 2687              vice   1 4.145765e-05
## 2688           video's   1 4.145765e-05
## 2689         viewpoint   1 4.145765e-05
## 2690         virtually   1 4.145765e-05
## 2691            visual   1 4.145765e-05
## 2692          visually   1 4.145765e-05
## 2693         volunteer   1 4.145765e-05
## 2694                 w   1 4.145765e-05
## 2695         walletini   1 4.145765e-05
## 2696            waning   1 4.145765e-05
## 2697            wanted   1 4.145765e-05
## 2698              warn   1 4.145765e-05
## 2699        washington   1 4.145765e-05
## 2700            wasted   1 4.145765e-05
## 2701          watching   1 4.145765e-05
## 2702             we'll   1 4.145765e-05
## 2703           weakest   1 4.145765e-05
## 2704         webmaster   1 4.145765e-05
## 2705          webpages   1 4.145765e-05
## 2706              west   1 4.145765e-05
## 2707        whatsoever   1 4.145765e-05
## 2708          whistles   1 4.145765e-05
## 2709             who's   1 4.145765e-05
## 2710              wife   1 4.145765e-05
## 2711       wilsonville   1 4.145765e-05
## 2712          wireless   1 4.145765e-05
## 2713              wise   1 4.145765e-05
## 2714           wishing   1 4.145765e-05
## 2715       wonderfully   1 4.145765e-05
## 2716           wonders   1 4.145765e-05
## 2717              wont   1 4.145765e-05
## 2718             words   1 4.145765e-05
## 2719        workaround   1 4.145765e-05
## 2720          workflow   1 4.145765e-05
## 2721             world   1 4.145765e-05
## 2722             worst   1 4.145765e-05
## 2723        worthwhile   1 4.145765e-05
## 2724           written   1 4.145765e-05
## 2725                 x   1 4.145765e-05
## 2726                 y   1 4.145765e-05
## 2727              yeah   1 4.145765e-05
## 2728            year's   1 4.145765e-05
## 2729            yearly   1 4.145765e-05
## 2730             yield   1 4.145765e-05
## 2731                yo   1 4.145765e-05
## 2732            you've   1 4.145765e-05
## 2733          yourself   1 4.145765e-05
## 2734             youth   1 4.145765e-05
## 2735           zipcode   1 4.145765e-05

Next we will calculate the skipgram probabilities, how often we find a word near another word. To do this we will create a sliding window of words around a word and then use pairwise_count to count cooccuring pairs within each sliding window. Essentially we will be doing this P(word1, word2) /P(word1)/ P(word2). We’ll take a window of 8 words for each sliding window. I reached this number after some experimentation.

skipgrams <- comments %>%
  unnest_tokens(ngram, Comment, token = "ngrams", n = 8) %>%
  mutate(ngramID = row_number()) %>%
  unite(skipgramID, docID, ngramID) %>%
  unnest_tokens(word, ngram)

Next we do a pairwise count of the terms and find the relative probabilities.

skipgram_probs <- skipgrams %>%
  pairwise_count(word, skipgramID, sort = TRUE, diag = TRUE) %>%
  mutate(p = n /sum(n))

Normalized skipgram probability

normalized_prob <- skipgram_probs %>%
    filter(n > 20) %>%
    rename(word1 = item1, word2 = item2) %>%
    left_join(unigram_probs %>%
                  select(word1 = word, p1 = p),
              by = "word1") %>%
    left_join(unigram_probs %>%
                  select(word2 = word, p2 = p),
              by = "word2") %>%
    mutate(p_together = p / p1 / p2)

Just with this information we can try and find some word associations - which words are most closely associated with service

normalized_prob %>% 
  filter(word1 == "service") %>% 
  arrange(-p_together)
## # A tibble: 39 × 7
##    word1   word2         n         p     p1      p2 p_together
##    <chr>   <chr>     <dbl>     <dbl>  <dbl>   <dbl>      <dbl>
##  1 service service     718 0.000675  0.0116 0.0116       5.01 
##  2 service customer    336 0.000316  0.0116 0.00949      2.87 
##  3 service excellent    37 0.0000348 0.0116 0.00153      1.95 
##  4 service their        25 0.0000235 0.0116 0.00149      1.36 
##  5 service product      40 0.0000376 0.0116 0.00269      1.20 
##  6 service great       116 0.000109  0.0116 0.00833      1.13 
##  7 service good         48 0.0000451 0.0116 0.00369      1.05 
##  8 service your         49 0.0000460 0.0116 0.00398      0.997
##  9 service but          66 0.0000620 0.0116 0.00593      0.901
## 10 service get          25 0.0000235 0.0116 0.00257      0.787
## # ℹ 29 more rows

How about customer

normalized_prob %>% 
  filter(word1 == "customer") %>% 
  arrange(-p_together)
## # A tibble: 31 × 7
##    word1    word2         n         p      p1      p2 p_together
##    <chr>    <chr>     <dbl>     <dbl>   <dbl>   <dbl>      <dbl>
##  1 customer customer    588 0.000553  0.00949 0.00949      6.13 
##  2 customer service     336 0.000316  0.00949 0.0116       2.87 
##  3 customer by           22 0.0000207 0.00949 0.00108      2.02 
##  4 customer excellent    25 0.0000235 0.00949 0.00153      1.61 
##  5 customer support     109 0.000102  0.00949 0.00775      1.39 
##  6 customer great        78 0.0000733 0.00949 0.00833      0.927
##  7 customer good         31 0.0000291 0.00949 0.00369      0.832
##  8 customer very         43 0.0000404 0.00949 0.00556      0.766
##  9 customer friendly     24 0.0000226 0.00949 0.00369      0.644
## 10 customer and         208 0.000195  0.00949 0.0349       0.589
## # ℹ 21 more rows

How about the negative qualifier not

normalized_prob %>% 
  filter(word1 == "not") %>% 
  arrange(-p_together)
## # A tibble: 79 × 7
##    word1 word2        n         p      p1       p2 p_together
##    <chr> <chr>    <dbl>     <dbl>   <dbl>    <dbl>      <dbl>
##  1 not   not       1314 0.00123   0.00866 0.00866       16.4 
##  2 not   did         50 0.0000470 0.00866 0.000497      10.9 
##  3 not   sure        26 0.0000244 0.00866 0.000332       8.50
##  4 not   enough      23 0.0000216 0.00866 0.000332       7.52
##  5 not   does        56 0.0000526 0.00866 0.000829       7.33
##  6 not   fixed       26 0.0000244 0.00866 0.000415       6.80
##  7 not   flexible    27 0.0000254 0.00866 0.000497       5.89
##  8 not   i'm         32 0.0000301 0.00866 0.000663       5.23
##  9 not   may         23 0.0000216 0.00866 0.000497       5.01
## 10 not   perfect     41 0.0000385 0.00866 0.000912       4.88
## # ℹ 69 more rows

Next we want to perform matrix factorization, cast to a matrix. This produces a matrix of m x m size with most of values being 0.

pmi_matrix <- normalized_prob %>%
    mutate(pmi = log10(p_together)) %>%
    cast_sparse(word1, word2, pmi)

Next, produce a sparse matrix to reduce dimesionality.

pmi_svd <- irlba(pmi_matrix, 256, maxit = 1e3)

Next we get the word vectors

word_vectors <- pmi_svd$u
rownames(word_vectors) <- rownames(pmi_matrix)

Here is function to tidy the output

search_synonyms <- function(word_vectors, selected_vector) {
    
    similarities <- word_vectors * selected_vector %>%
        tidy() %>%
        as_tibble() %>%
        rename(token = .rownames,
               similarity = unrowname.x.)
    
    similarities %>%
        arrange(-similarity)    
}

Graph Analysis

Next, we will look at the bigrams again, but this time create a graph of co-occuence and other similar graph operations. Start by creating bigrams and creating a graph of linked words.

bigram_graph <- comments %>%
  unnest_tokens(bigram ,Comment, token = "ngrams", n = 2) %>%
  separate(bigram, c("word1", "word2"), sep = " " ) %>%
  anti_join(stop_words, by = c("word1" = "word")) %>%
  anti_join(stop_words, by = c("word2" = "word")) %>%
  group_by(cat) %>%
  count(word1, word2, sort = TRUE) %>%
  select(word1, word2, cat, n) %>%
  filter(n>2) %>%
  as_tbl_graph()
## Warning in graph_from_data_frame(x, directed = directed): In `d' `NA' elements
## were replaced with string "NA"

Now let’s plot out the central themes here.

Centrality of words

bigram_graph %>%
  mutate(centrality = centrality_degree()) %>% 
    ggraph(layout = 'kk') + 
    geom_edge_link() + 
    geom_node_point(aes(size = centrality, color = centrality)) + 
    geom_node_text(aes(label = name), repel = TRUE) +
    theme_graph() +
   theme(legend.position = "none") 
## Warning: Using the `size` aesthetic in this geom was deprecated in ggplot2 3.4.0.
## ℹ Please use `linewidth` in the `default_aes` field and elsewhere instead.
## This warning is displayed once every 8 hours.
## Call `lifecycle::last_lifecycle_warnings()` to see where this warning was
## generated.

Clusters

bigram_graph %>%
  mutate(community = as.factor(group_infomap())) %>% 
    ggraph(layout = 'kk') + 
    geom_edge_link(aes(alpha = ..index..), show.legend = FALSE) + 
    geom_node_point(aes(colour = community), size = 5) + 
    geom_node_text(aes(label = name),  repel = TRUE) +
    theme_graph()
## Warning: The dot-dot notation (`..index..`) was deprecated in ggplot2 3.4.0.
## ℹ Please use `after_stat(index)` instead.
## This warning is displayed once every 8 hours.
## Call `lifecycle::last_lifecycle_warnings()` to see where this warning was
## generated.

Final Thoughts

In these two posts we explored NPS quite deeply. We saw that the score had moved up consistently over the years, we saw that respondents clearly gave higher scores on certain days of the week, the platform is serving certain types of business better than others, comments are generally positive and customer service is loved accross the board but is also blamed for system shortcomings. We had a limted corpus of comments and having more would have helped with LDA and topic modeling.