NPS analysis What is net promorter score (NPS)? Net Promoter Score or NPS is a customer loyalty metric and was developed by Fred Reichheld and it asks respondents to answer a single question.
How likely are you to recommend this product? The respondents are asked to score between 0 and 10. 10 being “most likely” to recommend and 0 being “least likely”.
An additional optional question is asked about why they picked this score and the response to that is usually a text comment.
